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Consumer Psychology and Behaviour Design

Types of customer and user research

Types of customer and user research

Types of customer and user researchGary van Broekhoven
Published on: 12/11/2024

This comprehensive guide will delve into the various types of customer and user research. It will provide insights into the GRAMS framework, behavioral insights, and motivational theories.

Behaviour DesignConsumer Psychology
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“ It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

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